Going Green: Why Consumers Are Choosing Herbal Over Synthetic

The global hydrocolloids market has been undergoing a significant transformation over the past decade, driven by the increasing demand for processed foods, the rise of plant-based diets, and innovations in food texture and stability. Hydrocolloids, such as agar, xanthan gum, guar gum, carrageenan, and pectin, are essential additives used to improve

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Green and Growing: Inside the Herbal Supplements Industry

The global herbal supplements market is experiencing an unprecedented surge, driven by a growing consumer inclination toward natural health solutions and a preventive approach to wellness. With an increasing awareness about the side effects of synthetic drugs, herbal supplements have emerged as a preferred alternative, blending ancient healing trad

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Unlocking the Benefits of Fortified Cereals for a Balanced Diet

The fortified cereal market has experienced a noticeable shift in recent years, driven by growing consumer awareness of nutritional deficiencies and the increasing demand for functional foods. Fortified cereals, enriched with essential vitamins and minerals like iron, zinc, vitamin D, and B-complex, have evolved from basic breakfast items to nutrit

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